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7 April 2003back to newsletter archive

Changing Rooms

As we never tire of telling you, Peter and Matt are the two nice men who are in charge of innocent in Ireland. Life is quite difficult for them, as they are away from the hustle and bustle of Fruit Towers, and we're sure that they also pine for the beauty and peace of Shepherds Bush when Dublin life gets too much for them. Anyway, we were very pleased to hear this morning that they've finally moved into their new office. Their old place was a bit like a prison cell - windowless, grey, 6 foot x 6 foot, bunk beds etc. But Fruit Towers (Dublin branch) sounds a lot more swish. For starters they now have windows, and room for two deluxe executive leather-look swivel chairs. The one thing they are a bit stuck on is how to decorate the space, so if you have any ideas, please feel free to email either peter@innocentdrinks.co.uk or math@innocentdrinks.co.uk. At present we fear that Matt's love of mock-Tudor design, combined with Peter's laid-back love of the Balinese temple look could result in something scary happening.

Be Greek - get wives

You can't beat a bit of nice weather can you? Apart from maybe when the boss phones you at 7.30am on a Monday to say that you've been doing an amazing job; in fact, so amazing that there doesn't seem to be anything for you to do today, nor for the next three weeks, and then lends you the company jet with a full tank of petrol and then couriers you his credit card, inviting you to "go crazy" with it. Not that that's ever happened to us, so for now we settle for nice sunny days. For as anyone with a GCSE in Stone Cold Logic could tell you, sunshine means heat means thirst means a few more people buy our drinks. Which is what happened last week, when we sold the most drinks we've ever sold. Usually we subtitle this sort of story with the headline "Biggest Week Ever", but we've done it too many times, so we had a competition in the office to come up with the best headline and Rowena won.

We'd love to tell you but we can't

We realise that we haven't told you about any of the new drinks that we're going to be making in 2003 yet. And that is for a good reason - we can't. We kind of know what they are, we've tasted the early versions, and we've crept into the kitchen to steal some samples when Lucy and Nikki aren't looking (remembering to wear our special hygienic white coats when we do so). But we still can't tell you what they are, because the recipes are receiving their final tweaks, the bottles are being especially polished in readiness for their first proper outings on the shelves, and top secrecy is of the essence. If we tell you, we will lose our jobs, be forced to change our names under the Witness Protection Programme and will have to live in South Dakota in a town called Friendship City where we will eke out the rest of our days mowing the lawn. So we'd rather not. But the new drinks will be along soon, and we'll be telling you about them as soon as we can.

14 April 2003 back to newsletter archive

Road Trip

There are quite a lot of things that we like here at innocent, such as snow, chips and the love of a good woman*. But one of the things that we like the most is a road trip. Just you, your trusty car, a Ginster's cheese and onion slice and the open road stretching out before you. Of course, if we were in America, we could talk about Route 66 and diners and love motels, but as we are in the UK we can talk about the A249 Maidstone to Sheerness link road and Welcome Break service stations, where amazingly enough you can now buy some nice innocent drinks. Our Paul has been working hard on the deal for months, and the fruits of his labour are now there for you all to enjoy whilst taking a break from your favourite bit of motorway.

Green Machine

Continuing with the motoring theme, we were very excited this morning when we took delivery of our latest vehicle. It's a Th!nk car - a little electric car that we've covered in grass and daisies, which we'll be driving around London in the very near future. We're using the car as part of the Th!nk @bout London project, which "aims to study the future of sustainable mobility and demonstrate the environmental benefits of alternative fuelled vehicles in the urban environment."

The great thing about this small wonder is that you just have to plug it into a normal socket and charge it up overnight. Once you've got a full battery you can do a maximum of 56 miles, and to charge it completely only costs 40p. What's more, we get our electricity from a company called unit[e], who supply us with 100% renewable energy, so our TGV (Tiny Grass Vehicle) won't be generating any pollution at all.

Click here to see Nina and Simon and the TGV.

Monday morning exercise

Looking round Fruit Towers this morning, it seems that everyone is a little jaded after a weekend of slight overindulgence. Rowena has got a bit of sunburn on her right arm, Barney looks like he would rather be having a nap and Sasha has just whacked his knee on the side of his desk, his coordination having been dulled by partying a bit too hard. So everyone was more grateful than usual when we did our Monday Morning Exercise. For over a year now we have always finished our Monday Morning Meeting with a nice exercise, to wake everyone up and get the blood flowing. Today we did some light stretches, working mainly on the lower back. If you'd like to join in with us this week, click here to read one of our thickie labels, complete with handy exercise tips.

PS If you really want to do an exercise with us every Monday, we usually put our legwarmers on at about 9.45am - if you're in the neighbourhood, pop in for a stretch, or check out our thickie labels for more ideas.

* we like boys too, of course

21 April 2003 back to newsletter archive

The new Adam

Everyone is feeling very proud at Fruit Towers this week as we have a new member of the family to introduce you to. He’s settling in very nicely, but the weird thing is that he is called Adam, and we already have one of those, so now we have two. The best thing is that some wag has sat the two Adams next to each other, making our very own Adams Family, and meaning that when someone shouts out ‘Hey Adam’, both of them turn round, which is going to be lots of fun for everyone* at Fruit Towers. Anyway, Adam Mk II is a very nice man who has been working in Saudi Arabia for the last three years, where a single man is not allowed to be alone with a single woman. Interestingly, we have a similar rule here at innocent, concerning Adam Mk I and the biscuit tin.

An egg-free Easter

After a special holiday such as Easter we all sit down together and tell each other about the nice things we got up to and the things we might have given and received. We were doing so this morning but weren’t expecting the distressing response when someone asked how many eggs everyone got. It turns out that this year eggs were thin on the ground, in that no-one claimed to have got any. And poor Mat seemed to do the worst; when asked he said he ‘gave one and got none’, putting him at the very bottom of the egg-league on goal difference. So if you know of any unwanted eggs out there looking for a good time, we are waiting to offer them a place they can call their own, where they will be loved and shown the appreciation that all good eggs deserve.

Getting seen in the right places

We try to keep in touch with every one of our little bottles once they fly the nest here at Fruit Towers. We always like to hear about how they are getting on in the big wide world, and it makes us especially proud when we hear of our bottles going up in the world and hob-nobbing with the rich and famous. But never in our wildest dreams did we think we’d see the day when our smoothies were mixing with royalty. It turns out that our bottles of goodness are now available in Buckingham Palace in the staff canteen. We’re not sure if Her Majesty pops down to sample the wares of her workforce, but we hope so, as it would be good to know that the monarch of the nation is getting her recommended daily intake of fruit; grouse and caviar will only get you so far.

* excluding the two Adams, who seem to find it less funny for some reason.

28 April 2003 back to newsletter archive

Day one

We don't have a trumpet, but if we did, we'd probably think that today was a good day to blow it. Because it was four years ago on this very day that we sold our first ever smoothies in a little shop called Out To Lunch on Conlan Street, London W10. Rich, Adam and Jon nipped down to see Phil (the owner of Out To Lunch) on that morning in 1999 and asked him to stick 24 bottles in his fridge. Then they went back to Fruit Towers, nervously hung around all day, pretending to do some work, before returning when it was dark, standing on some milk crates (so they could look through the window) and checking the chiller. Amazingly, there were only 4 bottles left, meaning that on Day One innocent sold 20 smoothies. Oh, the memories.

NB If this doesn't impress you enough, you will probably be slightly more amazed when you hear that the biggest sandcastle in the world was built in St Petersburg, Florida, also on the auspicious date of 28 April.

Kym and him

Babies are good. OK, so sometimes they keep you awake at night and are sick on your shoulder, but when when you smell the top of their heads it makes all of the crying and weeing worthwhile. Last week we had a very special baby guest at Fruit Towers - Oliver, who is 7 months old and already causing quite a stir with the ladies. He came in to visit us with his mum, Kym, who used to work here but now wisely chooses to stay at home and look after her young boy. Kym is currently teaching Oliver how to play backgammon, as well as counting his teeth every hour on the hour, and she tells us that this is the happiest time of her life, apart from when she bought some lucky heather from a strange lady outside Covent Garden tube station. We took a nice picture of Oliver when he popped in - click here to have a look.

I need love

Lonely? Looking for that special someone? Well, we reckon you've got two choices. Option one is to come down to Fruit Towers. We are positively overflowing with attractive, single young men and women, none of whom have bad breath or like Star Trek.

Option two is to go to an event called Chemistry, which is "London's largest live dating event". What happens is that an equal number of men and women turn up at Vinopolis (posh wine museum) this Friday and Saturday and mingle. We haven't quite worked out whether buying a ticket means that if you get lucky on Friday night you can go back on Saturday night for a second helping, but we do know that there will be a special innocent cocktail bar on both nights, which will no doubt be where all of the really good looking people will hang out.

If you want to buy a ticket, you can get £10 off by going to www.chemistryevent.co.uk and quoting INNOCENT in the promotional code section. And if you go, let us know how you get on.

Your local store

Barney wants to tell everyone that our drinks are now available in lots of Budgens stores. You can buy three smoothie recipes in about 120 branches of Budgens, as well as being able to find our thickies in 40 of those stores. If you want to find your nearest Budgens, or check if the store round the corner is one of those selling our drinks, email stockists@innocentdrinks.co.uk with your postcode and we'll tell you. Put 'Budgens' in the subject box to make it a bit easier on us. Thanks

 
 
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