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3 February 2003back to newsletter archive

Did you hear it?

Here at Fruit Towers we like nothing more than jamming to the fresh sounds of Classic FM in the morning. It keeps us abreast of what's hot and what's not, and to be honest it soothes our struggling minds as we journey to work. However, at the weekend we have been known to be fickle, and to have a good old wander across the airwaves. So imagine our surprise last Sunday when we tuned our dials to Radio 4 at lunchtime, and heard the dulcet tones of our very own Richard on The Food Programme. He was telling Sheila (the nice lady who presents the show) all about innocent and the drinks and everything, and he even gave her a sneak preview of our seasonal recipe for spring, which she enjoyed very much. You can click here to find out all about The Food Programme, and you can even listen to old programmes, including the one that we were on, which incidentally addressed the general topic of juicing. If you don't have internet access, we've got a copy of the show on cassette, so we could do you a tape-to-tape copy. Mind you, if you don't have internet access, you're probably not reading this, so never mind.

Dublin up

After a brief hiatus, we are very happy to say that our drinks are back in Dunnes Stores all across Ireland. For those of you who don't know, Dunnes Stores is a great chain of shops (a bit like the Irish equivalent of Marks and Spencer), and last week Peter and Mat, our Irish Rovers, spent all of their time delivering the drinks and generally making sure that we were back in our proper place on the shelves. We hope that wherever you are in Ireland, you're slightly happier right now than you were when our drinks were off the menu, and if you didn't miss our drinks, we hope you're just slightly happier anyway.

Wise man say...

Fruit Towers is a very relaxing place to be. We've just finished carpeting the new bit of the office with astroturf, so we can now take our shoes off and feel the grass between our toes. And at the moment there is some nice soothing music piping from the office stereo; generally, everyone seems to be quietly and contentedly going about their Monday business. But our Mat has found a way to make things even more relaxing, by arranging weekly Tai Chi lessons on Tuesday nights. The innocent Tai Chi club had its first session last week, led by a man called Dan Docherty, who is something of a legend in the world of Tai Chi. He taught the assembled grasshoppers about the basics of Tai Chi, and soon we were all assuming the basic postures, whilst learning about the energy that flows through us all. A few of the male members of the group were a bit disappointed to not be chopping up planks of wood with their bare hands after the first hour's tuition, but we are assured that this happens very soon.

Olympic gold medallist meets man

There are some moments in a young man's life when he has to pinch himself and say "Is this really happening to me? Am I really speaking at an event entitled 'Inspired Leaders', and is that really Tessa Sanderson over there taking notes while I spout a load of nonsense and show everyone some nice pictures of our drinks on this projector screen?" Last week it was Dan's turn, and Tessa even came up to him afterwards and was very complimentary about our drinks. Dan refrained from asking the age old question i.e. "Did Fatima Whitbread ever try to trip you up when you were doing your run-up?" but he still went a bit red and embarrassed when she came over for a chat.

10 February 2003back to newsletter archive

Our tiny world

There are many different kinds of people in business. Some are old, some are young, some are handsome and some are very hairy and have whiskers on their cheeks like old cats. Our Jon became a member of an exclusive group of businessmen the other day, when he was named Small Businessman of the Year at the Orange Small Is Beautiful Awards. To win, he had to sleep for a whole night in a matchbox, have a bath in a thimble, run up and down the stairs three times in a doll's house and take Polly Pocket on a string of dates at fashionable West End style bars. In his acceptance speech, Jon said that he owed everything to the inspiring example of Prince (the pop star), who proved that you don't need to be big to be successful and own a purple motorbike.

The fourth estate

Some people have written nice things about us and our drinks in recent weeks. First up is a lovely piece in The Grocer, that fine magazine that talks about everything to do with buying and selling food and drink. They interview Richard, and he comes out of it sounding like quite a nice person. Then there's Woman's Own, which talks about our winter smoothie recipe, and there's also a bit in Woman and Home about our smoothie and thickies. All good stuff - just click on the publication name to read the articles.

Love and darts in 2003

We are a bit like the Sunday supplements, in that we are about to provide you with a list of nice things to do/buy for your loved one this Friday (Valentine's Day). Ailana is responsible for the 'what girls would like' section, and Joby thought of the boys' stuff:

Boys should get this stuff for girls -

  • Flowers - go to the poshest florist you can think of and get them to sort it out for you.
  • Weekends away - hotels are good but choose country house hotels with roaring fires rather than sleek chic modern ones.
  • A handmade card - even if it is rubbish it will score you lots of points.
  • A nice meal - buy nice posh deli food if you can't cook.
  • Underwear - can be dodgy. Best to go shopping for that together.
  • Drinks - Billecart Salmon Rose champagne is the nicest pink champagne you can get.

Girls should get this stuff for boys -

  • DVD players
  • Incredible Hulk masks
  • Some darts
  • New Birkenstocks
  • Pencils with the boy's name embossed on them
17 February 2003back to newsletter archive

World of sport

This week innocent took the momentous step of entering the world of sports sponsorship and management. Weıve looked on with jealousy over the last few years as Adidas have snapped up that nice David Beckham, and then got a bit upset when Tiger Woods opted for Nike instead of us. So we were quite literally over the moon this week when we signed up Daniel Ives to the innocent team. For those of you who donıt know, Daniel is the number one cadet level table tennis player in Kent, and really wants to improve his game so he can go to the Olympics in 2008. Daniel trains for Olympic glory in a specially converted shed that his Dad built, and his secret weapon is his killer top-spin return. After lengthy negotiations, we agreed to a deal whereby he gets a nice case of drinks from us before all of his big tournaments. We wish him every success for the future.

Love love love

We can honestly say that there was a lot of love at Fruit Towers on Valentineıs Day. The office was beautifully strewn with hundreds of narcissi, and some lucky girls (Assia, Ailana and Nina) even had mystery bouquets delivered to their desks. On top of all of this, we chose the day of love to sample our drinks in lots of branches of Sainsbury's all over the UK, and if you asked nicely, you might have got a kiss from one of our sampling staff. Lots of our mums went down to their local Sainsburyıs to say hello to our samplers, but you wouldnıt have found them kissing anyone, because they only have eyes for our dads (apart from Mikeıs mum who would quite like to kiss Robson out of Robson and Jerome).

An apple a day...

As we all know, education is the key to a successful and happy life. The more you learn at school, the better your chance of getting a nice job with a decent salary that means you never have to worry about raiding the special charity penny jar in the kitchen ever again. This week we heard from a nice young woman called Daria, who emailed to thank us for our education resource provision, in the shape of the Fruit Corner area of our website. For those of you who have never looked at it, Fruit Corner is a mine of often useless information about different types of fruit. And although we are pleased that Daria came and checked it out (and even used some of the Œfactsı), we are slightly worried that, ultimately, she might not get a great mark from her teacher. Daria, if you need some company in detention, just let us know at sittingoutsidetheheadmastersoffice@innocentdrinks.co.uk

24 February 2003back to newsletter archive

Oh baby

Spring is in the air today, which means that buds start budding, sheep start lambing, and nice girls all over the country notice that they're pregnant. We can say this with certainty because our Jemima has just started wearing special trousers with elasticated bits in them, and is feeling sick whenever she smells tomato soup. Yes, she is with child, and seems to be enjoying it. But she and her lovely husband David (aka the Baby Machine) are stuck for girls' names. They're looking for something a little bit different, but can't have too many syllables as their surname is a right Welsh mouthful. To give you an idea, they quite like Raven but are not very keen on Jane. So if you have any good ideas, email lovebump@innocentdrinks.co.uk

Reverse Bannister Headrush

There is a new craze sweeping the nation, and it's not deely boppers or tartan jeans or even a drug called Cake. No, what we're talking about is house gymnastics, a practical way to stay fit in your own home. Two nice young men called James and Spencer started doing house gymnastics in their, er, house a little while ago. Then they built a nice website devoted to the pastime, which has become something of a phenomenon, having been visited by people from all over the place. House gymnastics consists of set moves, such as the Carpet Crab, that you can practise in the comfort of your own home. And to prove that you can do it anywhere, James and Spencer nipped in to bust some moves here at Fruit Towers. To see Spencer executing the innocent drinks U-Bend manoeuvre, go to www.housegymnastics.com, then check out 'site specific' (it's listed as position Office04). And if you want to see Dan performing the first ever Reverse Fruit Towers Bannister Headrush, click here.

Different class

There's a primary school round the corner from Fruit Towers, and we've always thought it would be nice to go in and do some lessons and muck about with the kids. So last week we popped in and taught them some stuff about fruit. First of all we asked them to identify six different fruits and were pleasantly surprised when the 5 year olds of Shepherds Bush knew what a lychee was (back in my day I was lucky if I got a banana for my tea every second Saturday etc). Then there was a bit of organised chaos as the young people got to taste all of the fruits, choose their favourites and make a smoothie of their own design. And after we'd left, the children did some nice paintings of fruit, which you can have a look at by clicking here. Thank you to all of the pupils and teachers at Brackenbury Primary School for making us feel young again.

 

 

 
 
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