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As one door closes
The Oxford English Dictionary defines an eclipse as "an
obscuring of the light from one celestial body by the passage of another."
And whilst we think a lot of our smoothies, to call them celestial might
be pushing it a bit. Nevertheless, this week you will be able to witness
the innocent spring eclipse, when the paths of our winter and spring seasonal
smoothies cross on the shelves of nice shops all over the UK and Ireland.
The stellar lesson that we learn from this event is that you only have
a few days left in which to get your fill of winter's lemon, honey and
ginger. But please don't be sad, because our new seasonal recipe for spring
is delicious, and will soon become as much of a friend to you as the winter
recipe was (spring recipe details and pictures right here next week).
The north-south divide
Fruit Towers is not a place of conflict. We all live and
work here very happily (a bit like The Monkees), and then in the evenings
we go home to eat broccoli and watch documentaries about herons on the
National Geographic channel. But recently all of the people who travel
to work from south London have started to get fed up with the fact that
we always go out in west London after work. Some of them even started
to cry last week when we had our Friday night drink in Shepherds Bush,
again. So this Thursday the South London Association of Virtuous innocent
Employees (or SLAVE for short) will convene for its first meeting on the
'real' streets of south London. There are ten of us, and we are growing
in number. Feel our strength...
Come on in, the water's lovely
Now here's a nice new healthy place where you can buy our
drinks. It's called the National Aquatic Centre and it's in Blanchardstown
just outside Dublin. When we first heard about it, we got quite excited,
because we've always quite liked newts and algae and stuff. But then we
found out that it's a place where people go to practise swimming and diving,
so they're not that keen on newts and algae. The Centre opens on March
10th, and it looks pretty amazing - huge swimming pools with floors that
rise and fall at the flick of a switch, Europe's biggest indoor water
park, and lots of attractive people in their swimwear, which is always
nice. Click here
to find out more about the Centre, and remember, if you've just eaten
some chips, swimming on a full stomach isn't very clever and usually makes
you burp or get the hiccups.
The changing of the seasons
As promised last week, here's some exciting news. Our new
seasonal recipe for spring should be on the shelves this week, brightening
up the corners of your local shop that might have been a bit dreary during
the winter months. The recipe is lychees and passion fruits, which some
of you may remember had a brief spell on the shelves last year. We've
decided to give it a full season in order that you can get to know it
a bit better, and also because we've found some very nice lychees and
passion fruits that are screaming out to be made into smoothies. If you'd
like to win a case of this strange and temporary delight, please email
oohthatsabitexotic@innocentdrinks.co.uk
by the end of Friday 14 March, telling us which is your favourite kind
of monkey and why (30 words or less).
Nice books and free stuff
Here at innocent we are big fans of books. Books help us
to become more intelligent, and they are very useful when it comes to
propping open doors, pressing flowers and squeezing the not so nice juice
out of aubergines before you commence cooking. A couple of years ago we
wrote a little book called the innocent company rule book, which we give
away free in places that sell our drinks, and which describes a bit about
us, the drinks and our preference for Bridlington over Magaluf. So we
were very pleased and surprised when this little book was granted Book
of the Week status in Marketing magazine last week, especially as we wrote
it quite a while ago. If you'd like a copy of this book, you can email
your postal address to nicelittlebook@innocentdrinks.co.uk
and we'll send you one on the house.
Whilst we're on about books we'd like to tell you about
some of our favourites
Will - A Prayer for Owen Meany
Paul - Charlie and the Chocolate Factory
Kylie - Rule #5: No Sex on the Bus
Ailana - The Odyssey
Richard - Cake Decorating and Sugar Craft
Daisy - Riders
Jon - Advanced Excel
Brett - The Cat in the Hat
Geoff - Catch 22
Incriminating photos wanted
If you are Irish, it won't have escaped your attention that
it's only a week until you celebrate St Patrick's Day by wearing a silly
hat and getting a bit drunk. This year we're taking part in the St Patrick's
Day Parade in Dublin, where we'll be driving along in our Dancing Grass
Van and handing out drinks in the forlorn hope that you might choose one
over a pint of Guinness. If you see us, come over and say hello to Barney,
Mat and Peter, and if you get any photos of them looking the worse for
wear, we would really love to see them.
Fame is but a fruit tree
Firstly, a word about fame, that fickle mistress whose wiles
and ways have led many celebrities up the garden path, where everything
seems nice and rosy for a while, before the fame runs out and they end
up sitting on the compost heap of ignominy with only Russ Abbott and a
slim panatella for company. We only spell out this stark warning for the
good of our Peter over in Ireland, who will be appearing on TV3's Ireland
AM - 'the nation's favourite breakfast show' - this Wednesday morning
(http://www.tv3.ie/iream.htm).
Peter will be making smoothies and showing off the Cow Van to a host of
people sitting at home in their dressing gowns. Remember Peter - TV makes
you look a bit chubbier than you actually are, so no chips till Thursday.
Nice Person of the Year 2003
There's nothing we like better than getting a nice letter,
apart from maybe being given an all expenses trip to the Maldives by a
rich, kind uncle. Rich, kind uncles are a bit thin on the ground, so we
settle for letters, including a lovely one from Mrs Housley in Sheffield.
She starts off by addressing us as 'Friends...' instead of 'Dear Mr X...',
which is a great start. She then goes on to outline how she saves up her
empty bottles, cleans them all out and then takes them down to the local
nursery school, where they get used as skittles. Genius. Mrs Housley is
77, and hopes to live till well over 100, with the help of our drinks.
She has taken the lead in the innocent Nice Person of the Year 2003 stakes
- if you'd like to enter a friend or relative, send us a nice letter.
Record number of entries for monkey-based competition
Many thanks to all of you who sent in entries to the monkey
competition last week. The response was overwhelming, and a team of highly
trained and overwhelmed monkeys* are sifting through the replies to pick
out a suitable winner. The verdict will be with you next week.
* us
Stand by your van
It's that time again. Every two years the cream* of the
food and drink industry gather to work out what the next big thing in
crisp flavours is going to be at the International Food Exhibition (IFE),
the UK's most important food and drink expo. Yet it only seems like yesterday
that we were last at IFE, which of course is true, as it started yesterday
and will carry on until Wednesday. Unfortunately, the only innocent person
who won't be on the stand over the four days is Assia - our spies report
that this year's show is more nut-focused than ever before, and her nut
allergy would make it a very dangerous place to be indeed. The innocent
people who went down on Sunday reckon that it's the biggest show we've
ever been involved in, so we've got two stands (ST 4824 and ST 4825) to
house us lot, the drinks, our dancing grass van and a cow van. If you
want to nip down, visit http://www.ife.co.uk
for info, or pop over to Excel in Docklands.
* hilarious pun intended
You have our future in your hands
The RNID (Royal National Institute for the Deaf) is a cause
worth mentioning, not least because they have been very kind to my Granddad
in the past, and because they're going to help us work out which of our
new secret smoothie recipes are good enough to make and put in the shops.
This week we're nipping off to visit the people at the RNID, give them
a taste of our new recipe ideas and ask them to fill in one of our complicated
questionnaires (questions include "Did you like it?", "Come
on, be honest, was it nice?" and "What's that nail varnish you're
wearing?"). And we've heard that some of them got a bit excited when
news of our arrival was spread via their intranet, as they already quite
like our drinks. To be a bit serious for a moment, it's really important
that we test out our drinks on nice people before we launch them, so if
you work in a place with at least 40 people who would happily taste our
drinks and help decide future recipes, let Lucy know at lucy@innocentdrinks.co.uk.
Please write "Lucy, I love you and I want to help you do your taste
tests" in the Subject box.
Love is in the air
We think that we've used this headline before, but never
mind - you can't ration love, as my Granny used to say when she was queueing
up for powdered egg. And you really couldn't ration love, or its slightly
less holistic cousin 'quite fancy', down here at Fruit Towers even if
you tried. First of all, congratulations to our Peter, who recently became
engaged to Caroline. He proposed up a mountain in Italy, which sounds
quite nice. Then there is "the sexiest man in branding", or
Richard as he's known to his mum. This week's Design Week magazine features
a snippet about the aforementioned sexy man, who apparently "had
much of the audience swooning at last week's launch of John Simmons' book
The Invisible Grail" (a nice book that talks about innocent a bit).
Read the article here.
We also got an email from a lady called Emma who wanted a picture of Dan
for her heart-shaped Boy Of The Week photo frame (we obliged), and Mat
was given the phone number of a mystery admirer down at the aforementioned
IFE show. Must be something in the water…
Monkey prize
Thank you for entering the monkey competition a couple of
weeks ago. Cases of our nice new recipe for spring are on their to Helen,
whose favourite monkeys are ones without red bottoms, Peter, whose wife
professes a liking for Pete Sampras, and Jeanette, who nominates her young
son Joe Louis, specialist subject waking up early and asking penetrating
questions such as 'Mummy, why doesn't hail cut you?'
Showing out
Spring is the season of laying eggs, mowing the lawn and
going to trade shows. We're a bit rubbish at the first two, but thankfully
we are getting quite good at going to trade shows. Last week we were at
IFE (hello to you if you came over and said hello to us), where they had
a Theatre Of Cheese and everything. Over the weekend we were at the Vitality
Show giving out lots of drinks and avoiding having our auras photographed,
whilst this week Paul will be at Londis shows in Coventry and Doncaster.
And finally, on Sunday and Monday 6th and 7th April we'll be at the Natural
Products Show (stand 1309 at Olympia), saying hello to lots of nice natural
people. After that, we'll put our trade show stand away and go and have
a lie down for a day or two...
The finer things in life
We are big fans of the visual and literary arts. In fact,
there's nothing we like more than looking at a very nice painting or sitting
under a tree to read a bit of poetry whilst wearing our special art-appreciating
outfits, which consist of velvet coats with long tails, silk cravats and
nice buckled patent leather shoes. To celebrate the glory of the arts,
we have invited a very nice man to be the first ever artist-in-residence
at Fruit Towers. He's called Ed Docx, and although he has foregone velvet
jackets and buckled shoes in favour of jeans and trainers, he is nonetheless
an author of some note. Ed is an old friend of ours and is having his
first novel published in May - it's called The
Calligrapher and is all about love and honesty and a bit
of nakedness. In his role as artist-in-residence he will be sitting in
the office this week, spending quite a bit of time checking his Hotmail,
and answering any art-based questions such as "Would you say that
if Tony Hart had been born in the 19th century he would be as famous as
Van Gogh?" *
New position
Congratulations are in order for Geoff and Jessica, two
of the most handsome/beautiful people to have ever set foot in Fruit Towers.
They're not getting married, but they have both just been promoted from
within to do new and exciting jobs here at innocent. Geoff's official
title is Merchandiser, excitingly enough. That means that he gets to go
to all of the shops where we sell our drinks, and make sure that they're
behaving themselves in their new home. He also makes friends with all
of the shopkeepers who sell our drinks, so is pretty crucial to the practical
success of actually selling our drinks.
Meanwhile, Jessica is now in charge of special events, so
will be responsible for making sure that our birthday party is more banging
and less whimpering. And if we manage to sneak into any festivals with
the dancing grass van this summer, Jess will be in charge of that too.
Everyone here at Fruit Towers has started being nicer to her than ever
before, as she'll have all of the tickets.
* incidentally, the answer is yes
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