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5 April 2004back to newsletter archive

Dig for victory

Trees are very close to our hearts, as are most natural things (though we could probably do without wasps). So for a while now, we have had a small tree-planting programme in operation, planting trees in areas that need help with regeneration, and getting help from local schoolchildren to teach them a bit about the different types of trees that we're planting. This weekend we added Bristol to our list of newly arborealised places (Walsall, Leeds, Bexleyheath, Dublin and Manchester being the others).

Lucy and Ailana went to Emerson's Green in East Bristol to help with the tree-planting, which culminated with the planting of a young oak tree by the local MP (the very nice and aptly named Roger Berry). And although it rained a bit, quite a few people turned out to help us. Thanks in particular to Mangotsfield Parish Council (hello Doreen) and our friends Mike and Mark at CO2 Balance who helped us sort everything out. For pictures of the joyous occasion, click here.

People, power, progress

Fruit Towers would be a bit boring if it didn't have any people in it. So we are glad to announce that we've found two new individuals to come and help us do all of the stuff that we need to do. First up is Roanne, a lovely man from somewhere near the Kruger National Park in South Africa. He says that he has never seen a lion or elephant in his back garden, but there are lots of snakes about. Roanne is going to be out and about this summer, helping with our big roadshow and trying to get a few more places to stock our drinks.

And then there's Richard. Richard has got great curly hair and is from Australia. Admittedly, he only started working here today, but already we have found out that he likes to surf, and I think I saw him drinking tea earlier, so we can assume that he likes tea as well. Richard is going to be looking after some of our bigger customers, and we reckon he will have a fine old time while he does it.

Finally, we'd like to extend all of our love and nice feelings to our Dan, who has been suffering from glandular fever and has been laid up up in bed for weeks. He came back to work today and we just want to say "we missed you". You're still the best, you're still a funny man, and there's a big pile of invoices on your desk just where you left them.

Famous faces

We haven't had a famous people alert for a while, so here you go. Two famous people popped into Fruit Towers last week. The first was Bernard Cribbins, the voice of The Wombles, the best storyteller ever to feature on Jackanory, and star of Fawlty Towers, Carry On films etc etc. A legend. The second famous person was John Scales, who played football for Wimbledon and Liverpool, and is a very nice chap. Thank you for stopping by, famous people.

Running fools

Two innocent people must be praised for their athletic prowess this week. One is Geoff, aka Big Geoff, aka Geoffcam who ran the Paris marathon in 3 hours 38 minutes. He's virtually Kenyan. And the other is Barney, who is virtually insane, and is off to do the Marathon des Sables on Thursday - 151 miles of running, stretched over six days in the not inconsiderable heat of the Sahara. Check www.desertcrazy.co.uk to see what Barney is up to, and please wish him luck at barney@innocentdrinks.co.uk

13 April 2004 back to newsletter archive

Going home

It's a week of comings and goings here at Fruit Towers. We are sad to be saying goodbye to David, who came over from the USA to do a placement with us for a few months. Now it's time for him to go back to the land of cherry pie and finish his studies, but never fear, for we have found someone to step into his sneakers. His name is Paul Italia, he has a great name and he starts work here tomorrow, so we don't have any funny facts about him yet, apart from this one - he once made a scale replica of HMS Victory using chicken wire and papier mache*. We'd also like to take this opportunity to welcome Chloë, who is here to help us organise our Fruitstock festival. Chloë's favourite film star is Audrey Hepburn and she likes bare feet better than socks.

As ever, if you fancy working at innocent, you should click here. There's a very nice new job up there this week, which involves helping us organise events this summer (it's a temporary position), so please check it out (it's listed as Trade Marketing Assistant).

Aren't you that bloke off the telly?

Last week's famous people update only seems to have opened the floodgates. This weekend Richard saw Joanna Lumley and Felicity Kendal, whilst Travis met Mark Owen in a disco and Gemma sat next to Ricardo the camp frock-wearing hairdresser on the tube. If you saw anyone famous this weekend, please let us know by emailing ijustsawmadonnainthenewsagentsbuyingsomescratchcards@innocentdrinks.co.uk and we'll reward the best celebrity spot with a nice little case of our drinks.

>Dune bug

Thank you to everyone who wished our Barney luck before his gruelling and slightly daft run in the desert. For those of you who didn't read the news last week, Barney has embarked upon the Marathon des Sables, a 151 mile run in the Sahara that takes about 6 days. We have been checking the website and it seems that Barney has completed the first two stages in lunchtime temperatures of 43C, and is currently lying in 436th place. He has emailed us to say "Hello you guys - you should see my feet - stinking; amazing crowd, damn hot, long way; pls send me an email."

To send Barney a spirit-lifting email, click here, find Barney (his competitor number is 514) and click his surname. A little window should pop up - fill in all the gaps, and in the actual message box, type "Barnaby Mauleverer 514" before carrying on with your words of advice, good luck and solace.

Finally...

...our summer blitz visits Oxford, Salisbury and Winchester this week, so if you see our vans out and about, please give them a little wave.

* maybe

19 April 2004 back to newsletter archive

New stuff for summer

Even though the rain that's hammering on the roof at Fruit Towers might indicate otherwise, it's going to be summer quite soon. So it's time to introduce our brand new Juicy Water recipe - the most natural blackcurrant drink we could possibly come up with. It's made by adding some, erm, blackcurrants to spring water from Europe's deepest well, with a bit of lemon juice and sugar to give it some zing. And we reckon that it tastes more like real blackcurrants than any other blackcurrant drink in the world. But then we would say that. Read more about it here.

Hard graft

We work with lots of different companies, but this week we'd like to single one out for special attention. JD's Food Group distribute our drinks all over London and beyond, and have been working with us since day one. The great thing is that we've grown up together, so we were very happy to see them win a Grafta Award recently. The Graftas are given to small businesses that have shown a bit of gumption and determination in making a success of things, which is certainly the case with JD's, and as a reward for winning Small Business of the Year, they get a shiny new Mercedes van, as well as lots of pictures in The Sun, one of the awards' sponsors. Click here to see our friend John with his new best friends, courtesy of The Sun.

Dining with Elvis

Please say hello to Sara, our newest recruit and dreamer of weird dreams. Sara is here to help out on this summer's sales blitz, and says that she foresaw getting the job one night when a vision came to her. You see, she had a dream that she was having dinner with Elvis, and they were eating spaghetti with blackcurrants. So she figured that this fruit-based reverie meant that she'd end up working here. And who are we to doubt her mystical powers? Other great fruit-related moments from Sara's life include making water melon seed necklaces one summer, which she tried to sell to make a bit of pocket money. But they took a bit too long to make so she packed it in. Ho hum.

In other news...

First up this week, the final word on Barney the insane multiple marathon runner. He finished his 151 mile odyssey in 359th place, and apparently has a few blisters. Hats off to Barney, and trainers and sand gaiters off too. Check him out here. And in celebrity spotting corner, the winner of the case of drinks was Angela, who spotted Woody Allen in a New York hotel and even sent us the photos to prove it. That's all for now.

26 April 2004 back to newsletter archive

Fresher than the Fonz in Fiorucci

As you may know, our orange juice comes with a freshness guarantee, something along the lines of "if you don't think this tastes fresh enough then we'll come round to your house and squeeze some right there and then." Occasionally, people are kind enough to take us up on this offer, so two lucky innocent people are chosen at random to get up very early and get round to someone's house to make them some fresh juice for breakfast. This time it was the turn of Geoff and Jess, and off they drove last week, arriving outside a little cottage in Surrey around the same time that the cock crows and the toast burns. Their hosts that morning were Didi, Charlie, George and Minty the dog - to witness the event in glorious pixelvision, please click here.

We are five

Birthdays are great, except for the one when you turn thirty one, which nobody seems to particularly enjoy. Luckily for us, that milestone is some way ahead, but this is the week in which we celebrate a slightly more modest coming of age. This week innocent is five. Like other five year olds, we'll be celebrating with a quick game of sleeping lions and perhaps some ice cream. And we'll make sure that we have a spare pair of pants in our little party bag in case we wet ourselves; we've heard that this can sometimes happen when five year olds get a bit too excited. Anyway, we hope that you can join us for our proper big party later in the year (Fruitstock), which will be happening in Regents Park on 7th/8th August (as long as the council let us do it again, of course).

Conditioner she bought

All other entries to celeb-spotting corner (Simon Callow, Charlie Dimmock, Chris and Billie, bloke out of Coldplay) were overshadowed this week when one of our agents spotted Angela Lansbury in Superdrug on The Strand. Younger readers may feel slightly more enlightened when we tell you that Angela Lansbury is an actress who appears in Murder She Wrote.

PS Celeb-spotting corner is now dead. As of today, we urge you (and ourselves) to start looking at unfamous people a bit more.

PPS Flowers of the week is back after a holiday. Nice pictures right here.

 

 

 
 
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