30th April 2008
This week it's all about the AGM afterglow, tree-planting and cake. Be warned if you're hungry, you're going to feel a virtual sugar rush coming on. Best start munching on those pumpkin seeds now.
AGM (A Great Moment)
You would've been hard pressed not to know it was our first AGM on Saturday. And not least because we had a whacking great big sign outside Fruit Towers saying just that. Once everyone had arrived and worked out the art of sitting on the beanbags (sitting down together is the key), Rich, Jon and Adam ran through how things were shaping up, followed by tea and cakes, and then the all important Q&A session.
Our drinkers are clearly a fashionable bunch, and you all were well represented by people like Adam in the nattiest suit this side of Shepherd's Bush. Other outfit highlights included carefully selected tights and a sea of stripy tops. A huge thanks to everyone who came. It was so much more than we could have ever hoped it would be, and luckily, our guests seemed to feel the same way too. The day was best summed up by Stuart from Manchester who said "There was an energy in the room I've not felt since a Craig David concert in 2001 - it was proper bo." Can't argue with the David.
In the hot seat
As we couldn't fit all 1,000 of you who entered the AGM ballot into Fruit Towers, we did promise you'd get to have your say. You helped pick the five questions you'd wanted to ask the boys and you can find their answers here. If you'd like to see some video clips live from the Q&A session, you can click here, it's just like being there, but without the cake.
Any other questions you asked will also be answered on our blog, although we're not sure if Jon will want to reveal his inside leg measurement again. There's also a copy of our rather swanky annual report for you to download too.
Once, twice, tree times a lady
Yes, it's that time again when we try and find as many tenuous ways to insert the word 'tree' into pretty much anything we can. You may remember our tree planting scheme from last year, but in case you didn't, the idea was simple: on every special pack, there's a special code, and upon entering it on our website, a tree is planted in India on your behalf. Last year, you registered 164,020 trees and as it was such a resounding success, the good news is we're doing it all over again. You can click here for more info, including a little video from the tree site and a highly sought after virtual badge to show off your green fingers to all your friends/random acquaintances on Facebook. Please keep an eye out for special Buy One Grow One Tree cartons on a shelf near you this May.
And now we are nine
On the 28th April 1999, three fresh faced lads sold their very first smoothie. Fast forward nine years and they're still at it, albeit older, wiser and a with greater knowledge of cheese to add to their belts. To celebrate, we had a bit of a party, complete with a cake made by the amazing Gina, who also created an extra special one for our AGM. There'll be more cake talk next week. Watch this space.
And finally...
23rd April 2008
Lots of big news this week. Big thickies, big meetings, big hair. It's enough to make you want to go and watch that Tom Hanks movie where he gets to play on that massive piano on the floor. Much better than the movie where he grew a beard and went all sentimental over a football.
They're here
If you've been on the edge of your seat since last week, then flop right back because we're about to reveal our big, new, yoghurty secret. We've been making our thickies in little bottles for a few years now but you kept asking us to make them bigger. So we have. Please allow us to introduce you to our big, new yoghurt thickies:
They're three times bigger than our little bottles, meaning you can keep them in the fridge.
There are three recipes, one of which - yoghurt, mangoes, peaches and passion fruits is as new as new can be.
And as well as being packed full of good stuff like creamy low fat yoghurt, oats and fruit, they're also quite handy for a quick bicep workout on the way home from the shops.
You'll find them in the aisle with the milk and yoghurt drinks. If you spot them loitering about with the loo roll or pistachios, please let us know and we'll get them moved to the right place.
Parp parp parp
Another big thing that we're excited about this week is our first AGM. Everyone is busily tidying the office and dusting the toast crumbs off their keyboards to make sure Fruit Towers is sparkling for Saturday. We're really grateful for all the questions you've sent in and in the spirit of democracy, we'd love you to vote for your favourites here. The top five questions will be put to Richard, Jon and Adam on the day. Luckily, you won't have to wait until next week to find out what they said or what went on.. We're going to be posting updates throughout the day on our blog as well as having up-to-the-minute twittering going on. And after everyone's gone home, we'll also be publishing our annual report and a little film of the day. Just to make sure you've had your fill of meeting stuff till we do it all over again next year.
To Malawi and beyond...
Back in February, we told you that our Andrew D was going to Malawi to help on one of the Microloan Foundation projects that the innocent foundation supports out there. Well, the time has come and Andrew is heading off this Saturday. Despite his bouffant hair, he's got pretty good chat, so is going to be posting lots of updates about his trip here, meaning you can keep track of exactly what him and his hair are up to while he's away.
Tree man
A while ago, we introduced you to John who delivers our fruit. This week, we'd like to introduce you to Tim. Tim's official job title is plant technician but we know him as the friendly chap who comes in once a fortnight to water and look after all the plants in Fruit Towers. He can tend to up to 100 plants a day so we did a quick sort of interview with him, mid plant watering:
What are your top tips for happy indoor plants?
Spray the leaves with a mixture of water and washing up liquid as that gets rid of any bugs. And don't forget to give your plants a proper feed once a month when it gets warmer. They like that.
Why don't we have oak trees in our office?
They don't really like being indoors and aren't that practical for size and leaf shedding reasons. Tropical plants are much happier inside. The trees you have in Fruit Towers are the dracaena and ficus variety; they like being indoors.
Are greenfly the bane of your life?
Greenfly don't like it inside that much. Indoor nuisances tend to be pests like mealy bugs, scarrid flies (commonly known as fruit flies) and people who overwater their plants on the sly.
So there you have it. Mealy bugs bad, washing up liquid spray good.
And finally...
16th April 2008
Did you put the cat out this morning? Forget to turn off your hair straighteners? Leave the empties out for the milkman? Well, if not, it's too late now so you might as well read this week's news and pray Ginger remembers how to use the litter tray.
Question time
Our AGM is fast approaching and while we didn't manage to book David Dimbleby in time, the questions you've sent in are definitely worthy of the great man himself. Thanks to everyone who has uploaded their AGM questionnaires onto our flickr group and to all of you who have submitted a question. If you weren't sure what to ask or were just being shy, have a look here for some inspiration. We'll be asking you to pick the best questions submitted in next week's news. A few of you also wrote in to say you found uploading your questionnaire last week a bit tricky. The lovely Ted has made it easier to do now, so if you haven't done yours yet, the new, far simpler version is right here.
They're coming (part 2)
A couple of weeks ago, we gave you some clues about the new range we're launching very soon. We forgot to put a clue in last week's news so hopefully this week's riddle format will make up for our rubbishness the lack of clues last week.
Riddle me this:
I am bigger than a mouse but smaller than a house.
I am creamy but low fat.
I am not particularly clever or thin but am cultured.
What am I?
Final clue next week (if you can wait that long).
Hello hello hello
There's been a bevy of new faces at Fruit Towers recently so to keep you up-to-date with who's who, here's a little bit about each of them in case you bump into them down the chippy.
Tim had a fancy dress wedding. His dad came as Sherlock Holmes, his bride was Jessica Rabbit and the best man was Darth Maul.
Anna has enough shoes in her cupboard to wear a different pair every day for 3 months.
Jane wasn't available for the photo shoot but was a finalist in 2006 Formula Women's Championship (which means she is a racing driver in her spare time)
And Malinna gave up DJing breakbeat so as to spend more time with her friends and make more quiche.
And finally...
9th April 2008
In case the snow at the weekend confused you, yes, it’s still April, no, it’s not time to get your shorts out just yet and yes, this week’s news promises to be as scintillating as ever.
Have your say
Our AGM (Annual General Meeting or, as we prefer to think of it, A Grown-up Meeting) is fast approaching and even if you aren’t able to make it this year, we’d still love you to get involved. If you have any burning questions about innocent or just want to know where Adam buys his shirts, then you can submit them here and we’ll put them forward on the day. Or if you fancy some colouring in, why not download and fill in our questionnaire here? There’ll be prizes for the best picture, best suggestion and best overall questionnaire. Not to mention that warm sense of pride you’ll have from actively helping shape the future of our company a bit.
Treemendous
Last October we ran our Buy One Get One Tree campaign and thanks to you, 164,020 trees will be grown in India. For those of you who were on holiday all of October, for every unique code registered from our special 1 litre cartons, we promised to grow you a tree. We also promised to keep you updated on the progress of your trees and since we’re true to our word, here’s an update of how they’re doing. We’re going to be doing the whole thing all over again very soon. There are some exciting new changes this year so we’ll let you know all about it in the next couple of weeks.
More of the good stuff
A while ago, some of our competitors complained about one of our
telly adverts. It wasn't anything to do with Dan's beard or his t-shirt preference but whether we were allowed to say that smoothies are even better for you than juice. The ASA (Advertising Standards Authority) examined all our evidence and last week gave us the good news that they agree that smoothies are even better for you because you get more of the fruit, fibre and other good bits of the fruit. You can read more about what they had to say here.
Yes/No bins
We only had one email in response to our plea for photos and anecdotes of innocent’s debut at the Jazz on the Green festival. So, big thanks to the lovely Katherine for getting in touch. It turns out that Jon actually has a photo of the day after all. It's on his desk. He just sort of forgot to mention it. Might be something to do with that hairdo he’s sporting.
And finally...
2nd April 2008
For every person in the world, there are 62 lego bricks. That's not including the ones you stuffed down the sofa or fed to the dog. For more riveting insights like that, read on.
They're coming....
We're launching something new in a few weeks time. We don't want to spoil the surprise but thought a few clues might whet your appetite a bit. So here you go:
They're big
They're tasty
And they've got yoghurt in them.
That's it for this week except to say we're not launching yoghurt coated elephants. More clues, same time, same place next week..
Top marks
Brownies, cupcakes, a Rubik's cube and homemade coasters might sound like a jolly jumble sale but these are just a selection of the recent applications we had for our graduate scheme. You can see some of them here.
The response has been overwhelming so thank you to everyone who applied. The deadline for applications has now passed but if you'd fancy seeing what other jobs we have at the moment, take a look here.
Wine drinking guinea pigs
It's not all bananas, sell sell sell and hard graft in this job. Sometimes we get our arms twisted into leaving early and doing other stuff too. Recently, the folk at Dub Towers got to quaff some fine wine for Food and Wine (Ireland's poshest foodie magazine) in a feature called 'The Guinea Pig Club'. They got to try lots of different wine and give informed opinions, such as 'it tastes like Christmas pudding' and 'reminds me of wood chippings in the playground.' The photographer left before they got to the final bottle which was probably around the same time as the woodchip comment came out. However, the team did manage to choose a busty shiraz and nice bottle of tokaji as their favourite tipples and avoided weeping into litter bins on the way home.
Were you there?
In August 1998, three handsome chaps sold their first smoothies at a little music festival called Jazz on the Green in Parsons Green, London. They put up a big sign saying “Shall we give up our jobs to make these smoothies?” and put out a bin saying “Yes” and a bin saying “No”. At the end of the weekend, the yes bin was full so they went to work the next day and resigned. And the rest, as they say, is smoothie history. We've been going for nearly nine years now but sadly don't have any photos of this momentous day. Were you there? Do you have any such photos lurking about in your kitchen drawer? Or even just a hazy recollection of three men trying to sell you crushed fruit in a bottle? If so, we'd love to hear from you. Just email your stuff to hello@innocentdrinks.co.uk and help make innocent photo history.
And finally...
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