Hello everyone.
It’s a short week this week but that doesn’t mean we’re going to short change you. Not when there is egg peeling, singing chickens and sweeper buses to be had.
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King of the (very big) hills
You might remember Mark from previous newsletters after his mum complained she never saw him in the news. It’s been a while since we last featured him in a funny outfit, so in a bid to reignite his public profile, he’s decided to cycle in the Tour de France this summer. Along with 8,000 other riders, Mark is going to tackle the Etape - the only part of the race open to non-professional cyclists. Lance Armstrong once described as a ‘monster’. He also said if you complete it, you’re officially allowed to call yourself King of the Mountain for a day. Currently, Mark is King of the Fulham-to-Hammersmith commute. We’ll keep you updated on his progress and hopefully get a video of him crossing the finish line. Provided the sweeper bus doesn’t pick him up first that is.
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Loo news
Imagine waking up in the middle of the night, bursting for the loo and then having to trek down to a riverbank in below zero temperatures. By the time you get back, your bed is all cold and your slippers are soaked. Well, that’s just what the innocent foundation and the excellent people at Practical Action have been working to change. They’ve been setting up lots of eco loos in the Andes, so that the people who live there no longer use the river banks to do their business. Which means now, the river water they wash, drink and cook with is separate to their toilet. What’s more, these clever loos use all the waste collected to fertilise the people’s crops. Along with Practical Action, we’re planning to build an extra 300 of these brilliant toilets and you can have loo-k here to find out a bit more.
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Desk love
Simon Cowell. Wolfie Adams. Karl Kennedy. Johnny Depp. Mav. Cheryl Cole. Wolfie Adams. Not the latest lineup hoping to sing in the next Wizard of Oz but the current pin ups gracing the desks of Fruit Towers. Next week: what’s new in the exciting world of desk crockery (also known as who-hasn’t-washed-their-mugs-up-in-weeks feature).
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And finally Easter special...
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And finally, finally...
In a hurry this week? Only got time for one click?
Then this is the link for you (thanks to Steve for this link).
What's the all about? Just click the birdy and it will let you re-tweet any of our 'and finally' links at the touch of a button. It's all about word of mouse these days.
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inside fruit towers...
 bits of twits...
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@AliJDB Wondering if @innocentdrinks are doing an innocent village fete this year?
@AliJDB No fete this year, but some other exciting stuff to be announced.
@samilekohli @innocentdrinks Hi everyone at innocent! Doing a uni paper on twitter and need to know why you guys use it? Thanks
@samilekohli It's a great way to talk and connect with people, and we like talking to people. Pretty much.
follow us on twitter here
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bobs...
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This week’s Bob of the Week is Sideshow Bob. Yes, he gets up at 6:30 every morning to do his hair. Yes, that is why is he is always so grumpy. No, we don’t know what mousse he uses.
Is your name Bob? Do you fancy being the 'Bob' of our 'Bits and Bobs'? Apply here: iambob@innocentdrinks.co.uk
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feedback corner
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This is our second version of the new news so we’re still keen to hear what you think. It’s in the beta stage, the teething process, the early days. Meaning we can change it to make it the newsletter of your dreams. Just email your demands, desires and wishes to newnews@innocentdrinks.co.uk and we’ll see what we can fit in.

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The all new improved news
An auspicious event, a long awaited day, a time for all mankind to rejoice.
Yes, we have changed the design of our weekly news, and added some new bits
and bobs too. Feel the quality, and run your hands across the shiny new
upholstery. And let us know what you think via the link at the bottom in the
purple box.
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The first ever innocent newsletter
Back in the balmy summer of ‘99, we sent out our very first newsletter to 11 special people who emailed and phoned on a regular basis to see what we were up to. We asked if they'd like to get our news in their inbox every week instead of forking out on stamps/phone boxes, they said yes and an innocent tradition was born. Our first newsletter consisted of a story about mangoes, the news that Harrods and Harvey Nicks had started stocking our drinks and the fact that we’d got a mention in the Sunday Times Style magazine (which, back in the day, meant Ailana would crack open a bottle of bubbles). You can compare and contrast old with new right here.
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The prawn identity?
Pink, pincered, pen toting crustacean, last spotted hanging out at posh London eatery. Tom who works in our People team is keen to trace said prawn. So if you’ve seen him, please let Tom know here.
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Cake club
The first rule of Cake Club is you must eat cake. The second rule of Cake Club is you must drink tea. And the third rule of Cake Club is that occasionally you have to bake a cake. Otherwise it would be simply known as Take Club. This month’s theme was Spring and the bakers came out in force. Robin made carrot cake, Jeanette whipped up some lemon and basil cupcakes and Beth surpassed herself by making a simnel cake from scratch (not to mention cycling to Shepherd’s Bush Market especially to get her decorations). Now that’s what I call dedicaketion.
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So please remember to say ‘sausages’ and not ‘cheese’ when posing for any photos this week.
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And finally...
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And finally, finally...
In a hurry this week? Only got time for one click?
Then this is the link for you.
What's the all about? Just click the birdy and it will let you re-tweet any of our 'and finally' links at the touch of a button. It's all about word of mouse these days.
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inside fruit towers...
 bits of twits...
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@innocentdrinks We started making another advert yesterday tweetphoto.com/14815180
@beyondthefridge @innocentdrinks where's the rabbit?!
@beyondthefridge The rabbit was hanging out next to the pool
@itsMrLuke @innocentdrinks your winter hats have saved me from boredom. Thank you. http://twitpic.com/194rsy
@vairi Excited about @innocentdrinks miso noodle veg pot. Concerningly excited.
follow us on twitter here
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bobs...
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This week's ‘Bob Of The Week’ is Bob Carolgees of Tiswas, Spit the Dog and candle shop owning fame.
Is your name Bob? Do you fancy being the 'Bob' of our 'Bits and Bobs'? Apply here: iambob@innocentdrinks.co.uk
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feedback corner
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This corner is going to change on a weekly basis and this week, it’s feedback corner. We’d love to hear what you think about our new news. What you like, what you don’t, stuff you’d like to see more of, that sort of thing. We’re all ears. So just drop us an email to newnews@innocentdrinks.co.uk

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