Well done boys, what a pure dead brilliant idea, you would definitely get a gold star and a wee smiley.
WB, Edinburgh, 20 December '01

I really love your innocent fresh fruit smoothie drinks – they taste smashing, and I like the fact they are just fresh fruit and not a little of that and a lot of gunk!
PW, Walton-on-Thames, unknown

It really pleases me to find people who are serious about what they are doing and at the same time don't take themselves too seriously. I really believe that some of the benefit of your drinks comes with the humour that goes with each bottle. Lucky that the drinks are crumptious and good for you as well. Keep up the good work.
JD, unknown, 27 November '01

It's a shame you can't secretly record the moment when 'tired and bored person' decides to read the label on their innocent smoothie. I remember smiling to myself and on some quiet child-brain level feeling that the bottle was secretly and quietly talking to me and only me. Quite a different experience to reading the back of my Kelloggs' cereal of a morning! I was so warmed by the words and that wit that I hunted around the bottle for more and was delighted to find 'open other end, it's easier' imprinted on the bottom. Maybe nobody else had noticed this I thought, making me feel somehow that this was now my special drink. Strange, (perhaps sad) but true. So yes, I am an innocent addict along with thousands of others who not only need to feel good about having tasty, fresh fruit every day but also love the personality that truly radiates throughout your brand. I love your ideas, from the bottle to your website, and the language you use to express them and really appreciate your 'no crap,' yet fuzzy approach – almost as refreshing as your smoothies themselves.
OK, London, 15 November '01

I'm a HUGE innocent fan and have been drinking the beverages non-stop on all my excursions to London... Quite frankly, if you could get the damn things to California, I'd be reaching for them long before an Odwalla... and in Santa Cruz, that's truly saying something. I've even brought the juices back with me on the plane... but none seem to make it to my refrigerator as they get consumed long before we hit the ground. They're so much better than the swill offered by the airline!
JN, Santa Cruz, 6 November '01

At the age of 58 I was innocent, uninitiated, unspotted (at least my clothes were), ignorant, unawakened, until temptation arrived next door. Now I have been initiated, awakened, besmirched by, made aware, tasted the fruits of passion, sipped the luscious liquid, experienced the feeling... How can I guard against future temptation? The answer should be printed on all your containers.
Unknown, 21 September '01

Everyone at the shop loves your drinks, and when the world has more companies like yours and ours, it will be a much nicer place with more smiles, less noise and better smells.
Jai, Birmingham, unknown

Your drinks are wicked, I loved them!!!! I've recommended them to my friends so they will buy them too, hopefully!!! I loved the packaging it had me in stitches!!
Lucy, aged 13, 16 September '01

What you appear to have created is not only an excellent product but also a fantastic work ethic and environment which is reflected by you all, the company rule book is great and the number of people I heard commenting positively on it was quite amazing – more power to your elbows!
PB, unknown, 12 September '01

Never has a product been good for me and made me smile in equal measures. The people of Edinburgh salute you.
Ruth, Edinburgh, unknown

I have recently tried your innocent pure fruit smoothies. I think that they are absolutely brilliant. I have visited your website as well which is just as good... I hope to be seeing more of your superb smoothies in shopping centres everywhere.
ED, Higham, 17 August '01

Congratulations! They are truly marvellous drinks and make me feel like I did when I was 6 and wouldn't eat any vegetables so my mother used to liquidise them into a delicious soup. It tasted much nicer and I knew it was good for me.
JP, unknown, 28 March '01

I must tell you, I have never written to anyone ever about a product or service to complain or commend, but since discovering your little drinks a few weeks ago, I decided to find out where I could get them here in the UK and found you on the web and to my delight was able to order them to be delivered to my door. Excellent... received my smoothies today... the highlight of my week no doubt, well done on a simple easy to use website, a fast friendly service and above all the most amazing (strawberries and bananas) drink I have ever had! Keep up the good work.
MH, unknown, 6 March '01

I write in high praise of your innocent drink. I am completely fastidious in my avoidance of poisons in food and drink and I also never eat sugar... so I am absolutely delighted with your caring, nourishing product.
GC, Bristol, 12 January '01